XBOX, EA, UBISOFT, & CODEMASTERS
8 years experience at a fast-paced design agency, has meant I've worked on many accounts across different industries, but ultimately became responsible for heading up the Xbox account whilst managing other members of the studio.
During my time there, my team and I delivered 100% accurate POS campaigns throughout the UK and EMEA, some in 5 different languages for 12 different countries.
CREATING IN-STORE THEATRE
Each new game release came with a bespoke approach to suit the style and era of the story, meaning our POS became a theatrical extension of the game... engaging, exciting and in your face!
MERCHANDISE, PROMO, AND SALES TOOLS
VISUAL MERCHANDISING
After working on many retail focused projects I developed the ability to create visual merchandising experiences by understanding how the intelligent use of POS, intentional product placement and visual guidance can lead to increased sales and a more enjoyable shopping experience.
Stores included; ASDA, HMV, TESCO, GAME, DIXONS RETAIL GROUP, ETC.
*Note: The renders below were not created, but directed by me.
