PRODUCT DESIGN
"The best looking product that Benross have created in its 24 year existence!"
Jon Everitt - Benross Golf CEOAfter 18 months of development Ross' brain child, the X-Series was born!
He realised that the previous seasons hardware range lacked defined product categorisation, so Ross set out to not only design all new hardware with elevated and desirable aesthetics, but to also give both ranges a solid product category and an end-user to aim it at.
This way the sales team, the retailers, and ultimately the customers could make a quick and informed decision, giving greater consumer confidence and increase sales.
Product on sale Europe wide from December 2020.
VERSATILITY
These two hardware ranges, designed from scratch, drive the Benross's flagship product offering forward into a range that better represents the high-performance of the brand.
This truly represents the versatility of his design ability combined with a capacity to create a fresh vision with commercial viability to help develop a brand into its future.
CONCEPT PHASE
This is the first sporting product Ross has designed, but he met the challenge with a bucket load of enthusiasm and applied his love of automotive design, meaning the designs came quickly and were widely liked from the beginning.
